Haralambous had only R5000, yet he turned a small profit after a month.
He chose his product carefully so he could utilize the internet to access the whole world.
“I specifically wanted to get into e-commerce,” says Haralambous.
“I didn’t want to accept returns and I wanted a light product that could ship cheaply to anywhere in the world.”
Stand out from the (boring) crowd – no new wardrobe required!
Socks – daring, brightly pattered ones – was the answer for the fashion conscious serial entrepreneur (Nic Harry is his 11th business – he’s done it all; from student news to being in a band).
“Your socks are a way for you to stand out without getting a new wardrobe. I wear long pants that I roll up!”
To keep costs down Haralambous designs all the socks himself.
The socks are made in Cape Town from a bamboo fibre he imports from China.
“We produce in South Africa purely for business reasons,” says Haralambous.
“People want to buy a Cape Town sock! Cape Town, as a brand, is absolutely marketable!”
The human traffic at his outlet in Cape Town’s Waterfront – Africa’s most visited tourist attraction, he points out – proves his claim.
Tourist after tourist stops to, at least, look at the riotously patterned, brilliantly coloured socks proudly produced in the breathtakingly beautiful city they paid top dollar to visit.
R200 for a pair, yet they’re flying!
Nic Harry’s socks, at R200 a pair, even for a boring black one, don’t come cheap.
Haralambous, however, is quick to point out the value of the premium bamboo fibre.
“It’s very comfortable and soft, antibacterial and absorbent,” says the always- selling Haralambous.
Today, just over three years after that first profitable month, Nic Harry has three shops (including the online store) that sell more than a 100 000 pairs of socks in over 20 countries around the world.
Nic Harry shop assistant Clarence Mpofu. (Picture by Andiswa Mkosi)
The future looks patterned and brightly coloured
“I want to have 50 stores! And I want to do that in the next three to five years,” announces Haralambous.
“I admire Elon Musk, because he doesn’t care about money. He doesn’t say, ‘I want a billion dollars,’ he says, ‘I want to save the world!’
“I’m not changing the world, but I make people feel good.
“And I’m changing my world as well as the world of the people I employ.”
Article taken from Radio 702 website
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